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TEXT:Monroe London
IMAGE:Phresh Mentality


SEX

the three letter word that either is addicting or repulsing
a topic that catches the eye quicker than most
but when it comes to the industry the question is, Does it sell?

More than a word, more than an act of romance or lust
its an i m a g e.

an image that can sit on a shelf and collect dust
and still get attention.
The fascination with the human body and the fantasies that follow
Is a weakness that many will play on to get the success they desire.
But is it pornography we’re after?
A porno so disguised by a loud beat and a cute costume
We forget that it was originally about the music

Woman // men
Sexploitation // exploitation
Make that money // break that money
Vixen // Faux Icon

sex
“girl gimme that p*ssy”
We don’t mind grooving to in the club
Proudly blasting on our radios as we cruise down Peachtree St.
Lyrics that are obsessed with one thing.
But is that wrong?

A generation where its all about being upfront
The more vulgar, the better
Its almost a requirement these days in order to receive an ounce of radio play
That there is some mention of of what you want to do in the bedroom
[kitchen, floor, car, whatever venue of choice might be]
Breeding listeners that are no longer receptive of music
In its rawest state.
art

So we ask what is N E C E S S A RY
for a listener to even purchase an album anymore?
Records sells across the board are at an all-time low
For the majority of mainstream artist in the industry today
this is a Problem [with a capital P]

in the late 90s and towards the beginning of the millennium
if your single/album went Gold within the first week
it was no big deal.
a borderline joke.
A “thank you for your time,
but you just aren’t what we’re looking for” type of moment.
And here we are a decade later and you are big timing if you even come close to gold.
Going Platinum
The heavens are opening, the world’s celebrating
Because that just doesn’t happen. [Figuratively of course]

So we ask again, what is N E C E S S A R Y
Its simple. What ever one lacks in talent is made up through rubbing sexuality in our faces. But not in a sensual sort of way, but force fed. Artist are emerging from the ever expanding indie community, and storming the country.
The tactic // the hustle
The grind // the entrepreneur
While building bonds amongst one another
The support that is necessary to survive.
No sleeping their way to the top.
Its working their way there.




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